We're not a startup. We're a workshop.

A startup is built to be sold. A workshop is built to keep making things. We make a few pieces of software and use them every day. As long as one person still uses them, we keep them running.

What we do instead.

  • Build to keep.

    There are no investors waiting on an exit. We pay for all of it ourselves, which keeps the ideas honest and the roadmap short.

  • Hire when we need to.

    Products end up looking like the org chart that built them. Ours is short, so ours have one point of view, start to finish.

  • Sell what we make.

    It's the only way we make money: some people pay for our products. No ads, no one else's trackers, nothing about you sold to anyone.

WHO'S HERE

The whole team

yes, that's everyone

We write the code, answer the email and decide what's next.

  • Filipe Brauns

    Filipe Brauns

    LinkedIn (another site)

    CO-FOUNDER
    , PREVIOUSLY CO-FOUNDED SMARTHIS

    Makes sure what we build solves the right problem, usually by asking one more question.

  • João Gonçalves

    João Gonçalves

    LinkedIn (another site)

    CO-FOUNDER
    , PREVIOUSLY VTEX, STORYBLOK

    Builds the platform our products run on, and keeps it running. Deploys on Fridays anyway.

THE HANDBOOK

How we operate.

  1. Simple until proven otherwise.

    Start with the simplest thing that works. Need more? Add it. Not before.

  2. Quality is non-negotiable.

    Speed matters. But never ship anything you wouldn't put your name on.

  3. Trust is built by showing up.

    Don't ask for trust. Ship this week. And next week. And still be here in five years.

  4. Cut scope, not quality.

    When time runs short, make it smaller, not worse. A small thing that works beats a big thing that almost does.

  5. Whoever builds it, owns it.

    You build it, you decide it, you ship it, you answer for it. Autonomy here isn't a perk. It's a commitment.

  6. Say it plainly.

    If it's not working, say so. To a user, to each other, in any direction. Being direct isn't being rude. It's respecting everyone's time.

  7. Keep the why.

    A decision without the reasoning behind it is just a rule no one understands. Relying on memory is a trap. That's why we built Konn.